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Solving the Real Estate Puzzle: The Integral Role of Agents in Property Transactions

Written by:  

Marianne Hayes

Marianne Hayes

Marianne Hayes

Personal Finance Writer

Marianne Hayes is a contributing writer for Own Up. She has been covering personal finance and home ownership for over a decade.

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Fact Checked by:  

Dan Silva

Dan is the Vice President of Marketplace Lending at Own Up. Throughout his career, he has held executive leadership positions in the mortgage and banking industry.

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A man and woman standing in front of a house shaking hands with a realtor holding a red folder

Whether you’re buying a house or selling your property, real estate agents can be powerful allies throughout your journey. They can help you navigate the many complexities and challenges of the real estate market, offering valuable expertise, market insights, and negotiation skills that can lead to successful transactions. That’s precisely why it’s so important to have the right agent on your team. Let’s unpack some key ways that real estate agents help buyers and sellers.

They Know the Local Market

One of the biggest assets real estate agents bring to the table is their knowledge of local market trends and the real estate industry at large, which can go a long way for both buyers and sellers.

If you’re in the market for a new home, real estate professionals can help with the following:

  • Finding available homes that meet your criteria
  • Offering insights into local neighborhoods and amenities
  • Sharing market trends and local property values to help you find your dream home at a fair price.

Real estate agents can help sellers by:

  • Setting the most competitive sale price for their home
  • Understanding what local homebuyers want in a property
  • Establishing realistic expectations in their local market.

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They Have Access to Exclusive Listings and Buyers

Realtors ® (these are real estate agents who are admitted to the National Association of Realtors ® ) and real estate agents in general often have access to off-market listings and a wide network of potential buyers and sellers. They may also know of mortgage lenders that could be a good fit for home buyers. These types of referrals can be a game changer. The more experienced the agent, the more vast their network is likely to be.

These connections are always important, but they can be especially helpful when dealing with some of the biggest challenges in the home-buying process, like low inventory. They can get creative and tap their professional network to find available properties. In a buyer’s market, they can draw on their contacts to get a homeowner’s listing in front of the right buyers, which can also be a benefit for sellers. You can count on a good Realtor ® to pursue leads from any potential buyers they find.

They Can Effectively Market Your Property

If you’re selling your home, you probably have a lot on your plate. Marketing your property can be a time-consuming and detailed process – and without the proper level of expertise and attention, your home could fall flat next to the competition. Real estate agents can take this burden off your shoulders. They may be able to:

  • Stage your home for potential buyers
  • Suggest important repairs, renovations, or tweaks to make your home more attractive or likely to sell
  • Coordinate open houses
  • Capture high-quality photos and videos of your property
  • Leverage social media to showcase your property to a broader audience.

They Know How to Negotiate

Buying a home can be intimidating, especially if you’re up against low inventory and high interest rates. Real estate agents can work with homeowners to help you secure an attractive deal. This may include:

  • Making an offer on your behalf
  • Finding creative ways to stand out from other potential buyers
  • Suggesting that you modify contract terms to make you a more attractive buyer, like doing away with certain contingencies (if appropriate).

If you are also selling a home, a real estate agent can help you set your sale price and negotiate with potential buyers on your behalf. They can determine the true value of your home and work hard to fetch you a fair price. They can also help weed out home buyers who may not be in the best position to purchase your home, such as buyers who aren't pre-approved for a mortgage yet. At the same time, they can prioritize more attractive leads, like cash buyers or those with secure financing.

Whether you’re just buying, or buying and selling, it’s probably safe to assume that you want to save money. Real estate professionals, including real estate agents, can be a great resource here.

They Leverage Technology for Efficient Transactions

From searching for real estate agents online to looking up homes on Zillow, chances are you’re already using technology to assist in your upcoming home purchase or sale. Real estate agents take this a step further, using real estate-specific apps and platforms to enable smoother real estate transactions. These channels typically include:

  • CRM platforms: Shorthand for customer relationship management, CRM is crucial to an agent’s success. CRM platforms help real estate agents connect with current clients as well as new and existing leads. They can draw on these contacts to find potential buyers and sellers.
  • Digital marketing tools: These tools can help generate leads and catch the attention of your target audience, whether your potential buyers are using the internet on a computer or their phone. Digital marketing strategies include leveraging social media, exploring podcast ads, enhancing a listing’s online presence, and offering virtual tours.

It doesn’t matter if you’re buying or selling – real estate transactions can be complex. If you’re buying your first home, it could be the biggest financial transaction of your life. After a seller accepts your offer, a lot needs to happen before the deal closes. A real estate broker or agent can handle these steps for you and help you get a good deal. That often includes:

  • Managing extensive documentation and walking you through the paperwork
  • Tending to the legal aspects of real estate transactions
  • Explaining the process of opening and funding an escrow account, providing your down payment, and paying closing costs
  • Scheduling a closing date

They Can Provide Post-Sale Support

The working relationships you build with real estate agents may last well beyond the closing date. They can provide valuable support going forward, including:

  • Providing advice on property maintenance and renovations
  • Helping real estate investors manage their other properties, including commercial real estate properties
  • Periodically checking in regarding the state of your local real estate market.

Maintaining contact with real estate agents can also come in handy if you plan to sell your home in the future. Consider following them on social media or staying in touch to keep the relationship going.

The Bottom Line

Real estate agents are usually key players for home buyers and sellers alike. They can handle some of the more nuanced and time-consuming aspects of buying or selling a home. They can also advocate for you and help you get a deal you are happy with accepting.

Before choosing your agent, research real estate agents in your area who understand your local market and have positive online reviews. Asking for a referral from a friend, family member, or neighbor is another good idea. When all is said and done, you want to work with real estate professionals who have your back and are most likely to ensure a successful transaction.

See What You Qualify For

See What You Qualify For



The information provided to you in Own Up blog is intended to be for general informational and educational purposes only and does not constitute legal or tax advice. This blog is not a substitute for obtaining legal or tax advice from a qualified professional. The views and opinions expressed on this blog are solely those of the authors and do not necessarily reflect the official policy or position of Own Up or describe Own Up's business model. Own Up makes no representations or warranties of any kind, express or implied, about the completeness, accuracy, reliability, suitability or availability with respect to the blog or the information, products, services, or related graphics contained on the blog for any purpose. Any reliance you place on such information is therefore strictly at your own risk.